MSH helps the Hain Celestial Group develop and manage an aggressive national expansion.
The Challenge
Hain Celestial Group originated in 1993 as one of the first health & wellness focused consumer goods companies. It grew both rapidly and globallythrough brand building and company acquisition. Over time this rapid growth hurt the brand and efficacy leading to a decentralized organization running as individual entities. A new leadership team was brought in to lead a critical transformation, around 4 core beliefs: strategically simplify the portfolio and organization, strengthen core capabilities, expand margin and cash flow, and reinvigorate profitable top line growth.
At the beginning of 2020, MSH Talent Solutions was engaged to help identify top marketing talent from entry-level to executive-level and has since expanded its scope to include Finance and HR across multiple locations.
The Solution
Partnering closely with the company’s leadership team, including the CEO, CMO, and CCO, MSH assisted Hain with building a robust Packaged Talent Solution to attract best in class talent.
MSH dedicated a team to centralize the recruitment process and implement a talent acquisition strategy focused on employment branding, talent pipelining and standardizing the selection process.
In addition, MSH partnered with HR leaders to implement a unique and compelling Employee Value Proposition to get candidates excited and motivated by the Hain brand.
The Results
MSH developed and led a robust recruitment effort to support national expansion across key areas of marketing and branding.
MSH built extensive employment branding collateral, customized reporting, and a market talent acquisition strategy that resulted in:
30+ direct hire placements supporting the marketing transformation
15+ placements in the finance &accounting department
Reduced TTF to 45 days
Developed a consistent employee value proposition across social channels