Podcast: Kristen Banks — From UFC Fight Pass to the Las Vegas Raiders: Building Marketing Teams That Win

What does it take to market one of the most iconic franchises in professional sports — and hire the team to do it? We explore that question with Kristen Banks, Senior Vice President of Marketing of the Las Vegas Raiders. Kristen spent nearly eight years at the UFC, rising from Content Marketing Manager to VP of Marketing for Digital Products, before joining the Raiders to scale a brand that relocated from Oakland to Las Vegas in 2019, building for a fan base that now includes 39 million annual Vegas visitors.

Jul 1, 2026
# mins
Podcast: Kristen Banks — From UFC Fight Pass to the Las Vegas Raiders: Building Marketing Teams That Win

Podcast: Kristen Banks — From UFC Fight Pass to the Las Vegas Raiders: Building Marketing Teams That Win

What does it take to market one of the most iconic franchises in professional sports — and hire the team to do it? We explore that question with Kristen Banks, Senior Vice President of Marketing of the Las Vegas Raiders. Kristen spent nearly eight years at the UFC, rising from Content Marketing Manager to VP of Marketing for Digital Products, before joining the Raiders to scale a brand that relocated from Oakland to Las Vegas in 2019, building for a fan base that now includes 39 million annual Vegas visitors.

Podcast: Kristen Banks — From UFC Fight Pass to the Las Vegas Raiders: Building Marketing Teams That Win

Podcast: Kristen Banks — From UFC Fight Pass to the Las Vegas Raiders: Building Marketing Teams That Win

What does it take to market one of the most iconic franchises in professional sports — and hire the team to do it? We explore that question with Kristen Banks, Senior Vice President of Marketing of the Las Vegas Raiders. Kristen spent nearly eight years at the UFC, rising from Content Marketing Manager to VP of Marketing for Digital Products, before joining the Raiders to scale a brand that relocated from Oakland to Las Vegas in 2019, building for a fan base that now includes 39 million annual Vegas visitors.

Podcast: Kristen Banks — From UFC Fight Pass to the Las Vegas Raiders: Building Marketing Teams That Win
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